SWA #4

1.  This is a clothing ad in the December 2011/January 2012 edition of Pointe: Ballet at its Best. 
2. The audience of this publication is mainly women ballet dancers.

• plain black background
• one dancer/model in an all white outfit
• the dancer is the only image in the frame and she is well let with white lights from all sides.
• plain white text
• very minimal amount of text
• after the dancer, the main eye catching object is the brand name and logo at the bottom of the page

• plain white and gray background
• two dancers/models in matching black outfits
• emphasis on "down" in phrase at top of page
• pictures of hair products along bottom corners of the page
• white circles next to the dancers coming from the top of the page

4.    I chose these because they are both geared towards ballet dancers.  The most striking difference is the use of black and white in the ads.  The first ad has a completely black background with the ballerina in all white and the second picture has a completely white background with the ballerinas in all black.  This creates a huge contrast between the two ads.  The stereotypes these ads are grounded in are ballerinas always having to worry about hair or shoes being perfect and these are geared towards women because it is mainly women who have to worry about keeping their hair back while they are dancing and only women use pointe shoes while dancing.  Also, they appeal to women with the dresses used in the pictures.